Brainstorming and Clustering

BrainstormingBrainstorming, a method of a group sharing their ideas for a forthcoming project, essay or assignment, was developed in 1953 by Alex Osborn.  This technique is an excellent way of recording existing ideas, and stimulating new ones.

Osborn had four basic rules when brainstorming-:

1. No criticism of other people’s ideas
2. The wilder the idea, the better
3. Aim for quantity of ideas, and quality will follow
4. Try combining ideas to develop new ones

When brainstorming, give yourself a time limit of ten to twenty minutes. Write the subject you are planning to discuss in the centre of a large piece of paper and each time an idea is spoken, draw a line away from the subject and write it down.
As each new idea is developed and written down, your brainstorming mind-map will begin to grow across the page like a spider’s web of potential story, essay, or project ideas.

It is still possible to use this brainstorming technique to create new ideas for your work when you are working on your own. It is an excellent way to make sure you have a note of all the elements you want to include in your next piece of work.
Solo brainstorming is known as clustering.

Once you have written your subject, story character name or project title down in the middle of a sheet of paper, give yourself two minutes to write down all your immediate thoughts. When you’ve done that, look at each of your notes in turn and ask yourself, ‘Why do I think I wrote that?’ Spend two minutes considering each note and add new ones until you have formed a new ‘cluster’ of ideas for each point and have enough information and theories to be able to complete your assignment to the best of your ability.

By creating so many ideas in this way, whether alone or in a group, you can form a far wider breadth of work than you would have done if you’d written a list; and because everyone’s brain has its own memories and experiences, every brainstorming or clustering experience will be unique. Therefore, so will your work. It is this unique quality which makes the brainstorm such a valuable and enduring method.

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Dr Kathryn Bates is a graduate of archaeology and history. She has excavated across the world as an archaeologist, and tutored medieval history at Leicester University. She joined the administrative team at Oxford Open Learning twelve years ago. Alongside her distance learning work, Dr Bates is a bestselling novelist, and an itinerant creative writing tutor for primary school children.

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