Primarily a visual communicator, a graphic designer is someone who creates eye catching concepts by hand or by using computer software. These images are used to communicate ideas, to inspire, or to inform, via an imaginative use of fonts, shapes, colours, images, print, photography, animation, logos and billboards.
A graphic designer cannot begin a project without first winning a commission from a client, be they an individual, a small business or a larger corporation. Therefore, a graphic designer will spend some time accessing the requests they’ve had for new work, and discussing ideas with their peers. Once they’ve chosen a project they’d like to work on, they will go over ideas with the client in order to make sure that they meet specifications.
Once a graphic designer has decided on a project he or she will develop a prototype for the design. Once that prototype, such as a logo, a menu, or a poster, had been finalized, the designer will present it to the client. A great deal of customer interaction takes place during a typical working day.
3) Finalizing a design
Using a variety of design elements, the graphic designer will develop the overall layout and production design for their client using both text and images. Graphic designers need an excellent eye for detail and a good understanding of popular trends in adverting and art to be able to pitch their designs correctly for each given project.
Often working alongside art directors and communication designers, the graphic design world has strong links with public relations, advertising and promotional work. As advertising and communication via social media becomes increasingly relevant in our day to day lives, the role of the graphic designer is also becoming more important. Consequently, it is essential for a graphic designer to always be up to date with the latest computer design software so that they can remain competitive in the graphic industry market place.
Dr Kathryn Bates is a graduate of archaeology and history. She has excavated across the world as an archaeologist, and tutored medieval history at Leicester University. She joined the administrative team at Oxford Open Learning twelve years ago. Alongside her distance learning work, Dr Bates is a bestselling novelist, and an itinerant creative writing tutor for primary school children.