Alex Osborn, the father of the brainstorming method, believed that group brainstorming could lead to a 50% increase in creativity. Osborn published several books throughout his lifetime, and one of his most well-known is How To Think Up (1942), which explores the topic of creative thinking. Since then, many students have also found brainstorming to be helpful with creative projects, including assignments, enhancing study skills and writing exercises.
When you brainstorm on your own or as part of a group, there is often a temptation to give up too soon. Many of us lack the structure to guide our problem solving. The brainstorming tool, 5W’s & H, however, has helped thousands of people to spark creative ideas. I have cherry-picked some of its examples of questions you might ask yourself. However, do feel free to tweak these as you wish.
Creative ideas can be like unpolished stones. Some of them could turn out to be precious gems if you polish them. Let your creative ideas flow and do not judge them immediately. Welcome them with an open mind.
Henrietta Nagy is a seasoned portfolio worker with over 10 years’ experience in the UK education sector. Henrietta writes educational content, designs academic courses, delivers university lecturers, mentors entrepreneurs, and provides career development coaching. With 9 years of higher education studies internationally (including an MBA), she has worked with CEOs, academics, scholars, managers, women entrepreneurs, academic administrators, and other consultants.